EXPO Chicago is an annual, luxury exposition of contemporary and modern art, catering to a high-end art-loving crowd. Northern Trust was a primary sponsor, and looking for a way to improve its presence and engage clients and prospects in its on-site lounge area.
After some initial research, I proposed a unique solution — showcase Northern Trust-sponsored artwork in an immersive, interactive 360° experience for attendees by leveraging the latest virtual reality technology.
Attendees were excited to try the new technology and were blown away by the results. They loved seeing the artwork up close and from an entirely new perspective — most importantly, it piqued interest in Northern Trust and drove continued conversations with current clients and potential prospects.