Northern Trust is the presenting sponsor of the annual EXPO CHICAGO event, which is a premiere showcase for high-wealth individual art collectors and investors. The event is promoted to over 3,000 clients through multiple digital campaign assets and in a sponsored area at its Navy Pier venue. I was brought in as the Visual and UX Design Lead to create the central digital location for the campaign assets that would house the registration form and other event materials.
Create a dynamic, personalized destination to drive event registrations for different types of VIP guests
Provide a centralized repository for event resources and downloads
Align with other marketing creative and materials to provide a unified experience
After creating a mood board for inspiration, I jumped into hand sketches then designed a visual direction. The "Galleria" theme borrows from contemporary and modern art galleries with a high-stylized look and feel, and a unique focus on artwork mixed among different content sections.
I created both desktop and mobile designs for a fully responsive site.
I created a comprehensive styleguide to provide guidance for the visual design, UI elements, and the developer.
I designed custom HTML emails to complement the landing page.
I designed to ADA “AA” color contrast standards in all colors, typography and UI elements to ensure accessibility and readability.
The client loved the "Galleria" design direction, and although the final design varied a little from the above, the campaign succeeded in a 12% higher RSVP rate than the previous year.
I understand good design and what it takes to create it. I push brands forward with my array of experience in Product Design, Responsive Web Design, Human-Centered Design, UX Research, Digital Marketing, Project Management and more. I'm always continuing to learn, develop my skills and build my craft.